4) Who would be the audience for your media product?

The target audience is the psychological horror-loving genre that primarily consists of young males however there is a blur in gender lines as women are also becoming more interested in the genre. As the finished product of the film will contain a multi-diverse cast this will appeal to all races and not just Caucasian.  The majority of people who watch this film will be people who have interests in crime, psychology and mysteries due to their nature to solve a puzzle, as this film is a large enigmatic narrative. According to Maslow’s study in the Hierarchy of Needs, there are seven types of people in the world, this media product will appeal the Mainstreams. The mainstream love everything that is popular and focused on big established brands, Enslaved will be published by Blumhouse which is a major lead producer of horror films – resonating with this audience. By releasing Enslaved during the October half term as October is treated as the month for everything spooky with the traditional Halloween festival.  Choosing to release a film during half term is a great idea as many teenagers over the age of 15 (as this is the certificate) will be bored and looking for something to do - a cinema is a great and trendy way of entertainment!

In order to gauge what kind of audience we're looking for we did a preliminary questionnaire before the shooting asking participants on the streets to read out a plot summary and give us their thoughts. In this survey we also questioned people for additional information such as their age, media consumption rates and favourite genre to get a wider feel as to who would be the audience for our media product. Most people felt uncomfortable with us filming their responses to our spoken questionnaire however a few didn't mind and YouTube evidence of this is linked down below.
 

                

We used took all of this feedback very seriously and make a few tweaks to the plot such as making Nick more sinister and shady to please the audience more. The survey also helped us in deciding female cast members to appease the male gaze as the majority who were interested in the future of the film were predominantly male.