4: Who would be the audience for your media product?

4: Who would be the audience for your media product?

The target audience is males, typically between 15-25. We believe that they would be into the adrenaline lifestyle, going out and playing sport. They would be the mainstream people. The films that our target audience would watch would be the new popular film that are fresh out in the cinema. The research we did in our pre-production was our video questionnaire and the research into which age certificate we could have for our film. Our age certificate would be 15 as there is violence, blood and strong language. Other films that are popular with our target audience are scream and I know what you did last summer, both with a certificate 15. We also did an audience profile. To help develop our film we took what the audience said on the video questionnaire, the people we interviewed were aged between 15 and 25(our target audience age), one guy said that the connectivity between the scenes could be better so we went back and tweaked the script to make them more connected and used sound bridges to connect two shots together. I believe that this information helped in the production and development of our film as the feedback helped with the continuity and verisimilitude which further helps attract our target audience as it makes the film more believable and engaging if the continuity is better.